Privacy Policy

1. Who is responsible for your data

Agentric is operated by Sequel AI Ltd, a company registered in England and Wales (company number 16897137), with registered office at 128 City Road, London, United Kingdom, EC1V 2NX.

You can contact us at support@agentric.agency for general matters, or privacy@agentric.agency for anything relating to personal data.

For our customers' account and billing data, Sequel AI Ltd is the data controller. For the content of calls and chats handled by a business's assistant, that business is the data controller and we act as its processor under our Data Processing Agreement.

2. Data we collect

Account data: name, email, password (hashed), business details, billing information (card details are handled by Stripe and never touch our servers).

Configuration data: the services, prices, hours, FAQs and free-text notes you teach your assistant.

Conversation data: transcripts, recordings (where enabled), summaries, caller phone numbers, and contact details shared during calls or chats.

Booking data: customer name, contact details, chosen service and appointment times.

Usage data: product analytics, audit logs, and cookies as described in our Cookie Policy.

3. Lawful bases (UK GDPR)

Contract: to provide the service you signed up for (account, billing, running your assistant).

Legitimate interests: operating, securing and improving the platform; handling inbound enquiries on behalf of businesses who have engaged us; preventing fraud. We balance these against your rights — you can object anytime via privacy@agentric.agency.

Legal obligation: accounting records, responding to lawful requests.

Consent: optional cookies and any marketing emails. You can withdraw consent at any time without affecting service.

4. AI transparency

The assistant identifies itself as an AI at the start of calls and chats, and callers are told when recording applies.

The assistant does not make decisions with legal or similarly significant effect about anyone — it answers questions, captures enquiries and books appointments.

Your customer data is never used to train foundation models — by contract and by technical design (our LLM providers are engaged under zero-retention/no-training terms).

5. Retention

Conversation transcripts and recordings are kept for the retention period each business configures — 12 months by default, adjustable from 30 days to 2 years, or kept until the business deletes them — and are then deleted automatically.

Account data is kept while the account is active and for up to 6 years after closure where accounting records require it.

Analytics are aggregated and pseudonymised where possible.

6. Who we share data with

Our sub-processors — hosting, database, AI models, telephony, payments and email — are listed at /subprocessors with their locations and safeguards.

We prefer UK/EU processing where practical; where US providers are used, transfers rely on adequacy regulations or UK-approved standard contractual clauses.

We never sell personal data.

7. Your rights

You have rights of access, rectification, erasure, restriction, portability and objection. To exercise them, email privacy@agentric.agency — we respond within one month.

If your data was collected by a business using Agentric (for example you called a plumber who uses us), please contact that business first — they are the controller; we will assist them to honour your request.

You can complain to the Information Commissioner's Office (ico.org.uk) if unhappy with how we handle your data — we'd appreciate the chance to fix it first.

8. Security

Encryption in transit (TLS) and at rest; strict per-tenant isolation enforced in the application layer; access to production data is limited and logged; admin impersonation is fully audit-logged.

No system is perfectly secure; if a breach affects your rights we will tell you and the ICO as required.

9. Children

Agentric is for businesses; we do not knowingly provide accounts to under-18s. Customer conversations may incidentally involve minors where they contact a business — businesses handle these under their own policies.

10. Changes

We'll post changes here and, for material changes, notify account holders by email.

11. Contact

privacy@agentric.agency · Sequel AI Ltd, 128 City Road, London EC1V 2NX · ICO registration pending.